CASE STUDY
ENVIRONMENT
BELLATERRA
Creating a digital footprint for a sustainability consultancy
We supported Clif Bar in promoting their new product launch during NYC Climate Week.
BELLATERRA
Creating a digital footprint for a sustainability consultancy
I led the Kriya Collective team on our work with BellaTerra, establish their brand identity and build global awareness for the brand through a website build and social media strategy.
The ask
For NYC Climate Week, Clif Bar was promoting their new Fruit Smoothie Filled bars and needed a partner to capture the activation.
Services:
+ VIDEO PRODUCTION
+ PHOTOGRAPHY
+ FIELD MARKETING
About the brand
Clif Bar’s mission is to be the kind of place where people want to work, that makes the kind of food that people want to eat, and that strives for a healthier, more sustainable world.
The solution
We distributed product and conducted street interviews to build hype around their new Fruit Filled Smoothie bars. Our content team captured the action with a mobile, bicycle-ready camera setup.
UGC Content Shoot
We distributed product and conducted street interviews to build hype around their new Fruit Filled Smoothie bars. Our content team captured the action with a mobile, bicycle-ready camera setup.
Field Marketing
We distributed product and conducted street interviews to build hype around their new Fruit Filled Smoothie bars. Our content team captured the action with a mobile, bicycle-ready camera setup.