FOOD & BEVERAGE
CASE STUDY
Clif Bar
I worked with Clif Bar creating a campaign content for their new product launch during NYC Climate Week and evergreen content
Art Direction
Concepting
Studio Photography
Lifestyle Photography
CLIF BAR
Fueling a new kind of adventure for NYC Climate Week
We supported Clif Bar in promoting their new product launch during NYC Climate Week.
The ask
For NYC Climate Week, Clif Bar was promoting their new Fruit Smoothie Filled bars and needed a partner to capture the activation.
Services:
+ VIDEO PRODUCTION
+ PHOTOGRAPHY
+ FIELD MARKETING
About the brand
Clif Bar’s mission is to be the kind of place where people want to work, that makes the kind of food that people want to eat, and that strives for a healthier, more sustainable world.
WHAT I DID
The solution
We distributed product and conducted street interviews to build hype around their new Fruit Filled Smoothie bars. Our content team captured the action with a mobile, bicycle-ready camera setup.
UGC Content Shoot
We distributed product and conducted street interviews to build hype around their new Fruit Filled Smoothie bars. Our content team captured the action with a mobile, bicycle-ready camera setup.
Field Marketing
We distributed product and conducted street interviews to build hype around their new Fruit Filled Smoothie bars. Our content team captured the action with a mobile, bicycle-ready camera setup.
UGC-Style Content Shoot
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Client testimonial
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"Working with Max and his team was a pleasure. The video turned out great, the consumer interactions they captured were authentic, and the footage of the team in NYC was exactly what we were looking for. We’re going to share the piece at our Year End company meeting."
Will Yandell
Regional Marketing Manager, Clif Bar
READY TO GET STARTED?