KRAKEN RUM
PRODUCT • LIFESTYLE • CREATIVE DIRECTION • ECOMMERCE
Creating strategic content for the world’s most mythical rum brand.
‘Survivors of the Kraken’
Lifestyle Shoot
I created and executed a concept shoot that brought the world of the Kraken to life.
Concepts Visualized
Concepts were created side-by-side with an illustrator to pre-visualize each photograph for the client. We created characters, each with their own backstory about an encounter with the Kraken.
The Artist
The Survivor
The Barkeep
Kraken E-Commerce
I developed a visual style for Kraken’s e-commerce presence, creating visuals for many of the products on the Supply Shop.
Kraken Social Content
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