HEALTHCARE
CASE STUDY
Prospero Health
I led the Kriya team in a long-term relationship with Prospero, expanding their brand presence, and helping them grow from 3 states to almost 30 states, in 2 years.
Marketing Strategy
Creative Direction
Social Media
Responsive Web
Photography
Video Production
Advertising
SEO
01
THE CHALLENGE
The challenge
I started working with Prospero when they were a fledgling healthcare startup serving 1,200 patients across 3 US states. They were poised to grow their team and expand their service offerings; but they needed a marketing partner that could grow with them.
Kriya Collective was just such a partner.
About the brand
Prospero Health aims to change a healthcare system that too often leaves patients and their families feeling neglected and unheard.
Their people-first care model brings compassion to the forefront, allowing the sickest 1% of the US population to get the holistic care they need, all from the comfort of their home.
STRATEGY
02
A strategic foundation
We focused our efforts on Prospero’s need to serve their diverse audiences, including caregivers, patients, healthcare providers, and industry leaders. These audiences warranted personalized experiences to maximize Prospero's KPIs.
Patients
Working across four target audiences
Caregivers
Providers
Industry Leaders
Audience deep dive
We conducted audience research, competitor analysis, stakeholder interviews, and user journey mapping flowcharts to inform our marketing approach.
03
Responsive Web
As the hub of their content strategy, Prospero’s website was in need of key enhancements. After a thorough UX audit, we revamped the entirety of their site to sharpen their message, improve user funnels, and maximize conversions.
RESPONSIVE WEB
04
Content strategy
Our content strategy cemented Prospero’s reputation as a thought leader in the industry.
Our article on Social Isolation ranked on the 1st page of Google, outperforming competitors like WebMD.
CONTENT STRATEGY
Social media & content
We defined a social strategy and created a content pipeline designed to engage Prospero’s audiences across all touchpoints, from web to social to email.
Content pillars designed for impact
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Caregiver Resources
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Patient Stories
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Team Stories
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Thought Leadership
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Caregiver Resources
Driving organic engagement and conversions
Posting content on Prospero’s Facebook, LinkedIn, Instagram, YouTube, and Google Business Profile, we were able to build organic engagement and ultimately drive KPIs across all audiences.
Photo & video production
Our in-house content studio created content that fueled all of Prospero’s marketing efforts, serving as a lifeblood for Prospero’s captivating stories and empathy-first model.
A retired doctor finds quality healthcare at home
We told the story of Alice Johnson, a Prospero patient who relies on their services to give her quality of life back.
Powerful partnerships with healthcare providers
Kris Smith, Prospero’s Chief Medical Officer, discussed how Prospero’s partners with patients’ primary doctors for more seamless care.
Jelly Doughnuts & OJ: The origin story of better in-home care
We spoke with Prospero’s Founder and CEO, Doug Wenners, about his reason for starting the company.
Advertising & SEO
We implemented an advertising strategy through social, display, and industry associations channels, targeting both caregivers and providers.
We supplemented this with a series of articles to raise awareness, build credibility, and inspire action, building a robust strategy of SEO and conversion improvements across all of Prospero’s pages and blog posts.
The results
Prospero now serves over 30,000 patients across 28 US states – a 10x increase in patients and locations over 2 years.
Under our management, Prospero’s follower count has seen a 34% increase across all channels and an almost 600% increase in web traffic, all while maintaining a 6.9% average engagement rate – more than 3x the industry average.
Prospero’s growth strategy was so successful that they were acquired and are now part of a national healthcare group, with access to new avenues and opportunities for continued growth and impact into the future.
34%
Increase in followers
Client testimonial
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"Kriya are more than partners, they are truly part of the Prospero family. They believe in our mission, they know our brand, and they seek solutions to the many challenges we have faced. I could not give them a more glowing recommendation."
Don Quinn
VP of Marketing, Prospero Health
READY TO GET STARTED?